How SRS Distribution and InstaLILY Prove Leadership Drives Adoption

"It’s a case study in how distribution leaders can engage with emerging technology not as passive buyers of software, but as co-creators of new growth engines." - Modern Distribution Management

SRS Distribution’s partnership with InstaLILY shows how AI in distribution is about leadership. What began as a pilot to fix sales bottlenecks for frontline reps has now scaled to 1,000 salespeople across 760 branches. The rollout is fueling The Home Depot’s broader professional expansion following its 2024 acquisition of SRS. At the SRS Distribution Inc. x InstaLILY AI Innovation Summit on Sept. 4, both companies turned that success into an industry-wide learning platform, proving collaboration is driving the next phase of growth.

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